150 VIEWPOINT FRANÇOIS GUILLEAUTOT: ATEME Migrating video infrastructure to the cloud The pandemic has highlighted two things for media and telecommunications (telcos) companies. First, the importance of scalability, with the surge in popularity of streaming during the various lockdowns. Second, the importance of flexibility, with chip shortages and the associated supply chain disruptions. In 2022, media companies and telcos showed an increasing focus on profitability. Telcos have invested heavily in their 5G networks, stressing the technology’s importance for their final profit or loss figures. Meanwhile, media companies have taken a two-pronged approach, Media and telecommunications firms need an integrated solution if they want to make the most of the cloud, differentiate themselves from the competition and create new revenue streams
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