40 MARKETWATCH: EVENT PREVIEW The 2023 edition of NAB Show will celebrate 100 years of the event, with media, entertainment and broadcasting professionals gathering at the Las Vegas Convention Center to showcase their latest solutions. Attendees will also be able to network and share industry insights with trade visitors looking to create new audio and visual experiences. NAB was founded as The National Association of Radio Broadcasters in 1923 to represent and support radio broadcasters, some of which had been distributing content since before the 1920s. The organisation assumed its current title as The National Association of Television and Radio Broadcasters in 1958. From sound to picture, analogue to digital, static to immersive, NAB plans to celebrate the transformation of the sector in the past 100 years and consider what is possible for the future. As “a place to experience the power of possibility in people and products,” NAB will cover a wide variety of topics encompassing the end-to-end content spectrum, from its creation and distribution to the management and monetisation of media. This year’s event will include a range of keynotes, meetings and workshops with leading names in the media and entertainment industry, as well as a marketplace highlighting the latest equipment and technologies. The convention will also offer a broad conference programme of seminars, podcasts and open discussions with experts. NAB will also explore the emergence of technologies such as Web3, blockchain and non-fungible tokens, and consider how they can positively impact both broadcaster and consumer experiences. Additional discussions will cover the adoption of intelligent content and the rise of personalisation. An immersive storytelling panel will consider how to expand audiences with extended reality in games, education and location-based entertainment. Contributors will include Aaron Grosky, president and chief operating officer at Dreamscape Immersive and Dreamscape Learn, Ted Schilowitz, futurist at Paramount Global, and Jake Zim, senior vice president at Virtual Reality. Plus, Shashi Kedilaya, vice president of product management at Evergent, will provide a talk on customer retention and how broadcasters can improve their profitability by reducing subscriber churn, while Christina Heller, founding CEO of Metastage, will discuss new production modalities in virtual reality, Web3 and beyond on a tour of the exhibition hall. The show floor will be organised into four curated destinations called Create, Connect, Capitalize and Intelligent Content, designed to allow attendees to create closer connections to the people and solutions that are exhibited. Similar to last year, the 15-19 April 2023 | Las Vegas, Nevada, USA NAB Show 2023: celebrating 100 years of innovation Professionals in media, entertainment and broadcasting will learn about the end-to-end content spectrum including creation, distribution, management and monetisation A century of NAB: the organisation celebrates 100 years in 2023
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