93 theme that drives technological innovation over the coming years. “We’re trying to make meeting experiences equal for those attending in person and virtually, so that everyone is more engaged,” he says. “I think we’ll see a lot more trends around making meeting room technologies easier to deploy, use and scale. This is increasingly important because businesses want and need to turn every room into a meeting room. Organisations are asking themselves how they can drive consistency for all users so that they don’t have one experience in one room and another experience in another. A consistent experience drives adoption.” All of these topics and more will be discussed during Crestron’s Modern Work Summit 2023, which will take place in Madrid, Spain, on 23-24 May. “The event is centered around the tipping point where many companies are in their journey towards a dynamic, digital workplace,” says Kennedy. “It aims to inspire IT managers, facilities representatives and human resources leaders to proactively rethink the modern workplace.” The event will also cover the cultural shifts and realignments of today’s organisational climate. Notable speakers will highlight how the physical workspace is being repurposed and redesigned and will reveal the technological factors that are pivotal in transforming how we work. Representatives from Microsoft, Intel, Gensler, Jabra, Accenture and Wainhouse Research will present their latest findings and learnings, while keynote speaker Philip Ross will outline a manifesto for ‘unworking’. The concept highlights unlearning old habits and rituals established for an outdated office and creating new ones fit for an age of digital technology, design innovation and diverse workforces. Swedish journalist Andreas Ekstrom will discuss his ideas on how to organise changes for the future of the workplace. His keynote will discuss the balance between liberty and control, independence and detailed coaching. He will consider how we make decisions in the digital workplace and how we are inventing a new idea of collective work while not being together in the same room. Ekstrom says: “These are the most difficult challenges for the digital decade and the Modern Work Summit will be a fantastic forum for our presenters and attendees to think forward on how to address these challenges. During the event, I’ll challenge the attendees to think, analyse and reconfigure the skills they already have.”
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