Brands are facing mounting pressure from modern consumers who have a growing expectation for businesses to be transparent about their sustainability commitments. Consequently, they are engaged in a competitive race to establish concrete environmental, social and governance (ESG) benchmarks. In the manufacturing industry, these efforts primarily revolve around enhancing supply chain practices. Precisely assessing the utilisation of raw materials and quantifying the environmental consequences of production processes, such as emissions and waste, are crucial considerations for manufacturers. As a result, businesses are leveraging technology to bolster their sustainability narrative. “Manufacturing a more resilient and sustainable future is not a task that any one company, industry or even a country can achieve by itself,” says Parag Ladha, director of manufacturing industry marketing at Microsoft. “This can only be achieved by collaborating on all levels across the manufacturing value chain, from designing sustainable products and manufacturing them via a sustainable process that utilises materials sourced sustainably, to recycling them at the end of life. BY RICHARD HUMPHREYS Manufacturers face pressure to prioritise transparent sustainability commitments. Microsoft’s Parag Ladha discusses how technologies like digital twins and artificial intelligence are helping businesses to develop resilient supply chains and deliver sustainable products FEATURE 120 supply chain Strivingfor resilience
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