FEATURE We asked Microsoft partners to showcase the transformative new solutions they are developing that will shape the media landscape in the near future Partner perspectives Olga Kornienko Chief Operations Officer and Co-Founder, EZDRM NVIDIA and Microsoft have long partnered in media and entertainment for remote production workflows and cloud rendering. Now, studios can unlock real-time, full-fidelity content collaboration with NVIDIA Omniverse Cloud. Based on Universal Scene Description (USD), Omniverse Cloud unites teams, their assets, and 3D software tools, enabling diverse workgroups to collaborate on a single project file together. Studios can easily build custom USD-based workflows and pipelines, achieving interoperability across popular applications. NVIDIA and Microsoft also announced a multi-year collaboration to build one of the most powerful AI supercomputers in the world, powered by Azure’s advanced supercomputing infrastructure combined with NVIDIA GPUs, networking and full stack of AI software to help studios train, deploy and scale AI, including large, state-of-the-art large language and diffusion models for generative AI applications. Rick Champagne Global Media and Entertainment, NVIDIA 140 The over-the-top delivery model – which is almost certainly the future of video services – depends on having excellent security. Microsoft’s digital rights management solutions, like PlayReady, have set a high bar in the field of media content security and specialist video security services providers such as EZDRM leverage these technologies to deliver robust, scalable and easy-to-integrate cloud service offerings for the information and entertainment marketplaces. EZDRM also leverages the most advanced options in microservices implementation within the Microsoft Azure cloud to deliver these offerings. Building on over 20 years of experience, the cloud services model enables EZDRM to evolve its offerings as rapidly as the global aspirations of the service operators.
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