65 hidden forever. Furthermore, the Azure OpenAI Service has the ability to generate images from unstructured data, which makes it possible to quickly visualise and communicate new insights. Customer interaction can be reinvented too. Generative AI brings the possibility to customise customer interactions on a scale that was never practical before. Outbound text and graphics can be tailored to individuals based on their skill and experience level, as well as their preferences, location, history or other attributes. Similarly, replies can be analysed by considering similar attributes which can help businesses quickly meet the needs of their customers. Perhaps the simplest and fastest way to transform with AI is to allow for broad experimentation. This will often bring use cases to light more quickly, and benefits across many small innovations can quickly add up to significant improvements. Still, it is critical that businesses apply the right guardrails, and Microsoft Copilot is designed for just this type of use. From collaboration to content generation to data analytics to software development, Copilot can enable companywide grassroots innovation. Businesses transforming with AI will need to consider its impact for regulatory compliance, data security, protection of intellectual property, protection against abuse and protection of brand and reputation. The Azure OpenAI Service provides many of the tools and capabilities needed to address these needs, such as prompt engineering, filtering to guard against abuse, customised training data, control of the disposition of data and control over the regions where data and models are stored and run. Microsoft and Kyndryl can enable businesses to deploy generative AI effectively and responsibly. Stanley Wood is distinguished engineer and vice president of the Kyndryl Microsoft alliance at Kyndryl “ Early adopters of generative AI must navigate a complex and rapidly evolving landscape” Photo: Unplash/Windows
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