89 not only those wanting to join the industry, but also those currently in the industry.” Community outreach is also an important endeavour for Shure, especially considering the women and girls around the world who may not have access to equal opportunities due to factors such as their location, race and economic background. “One example is a programme in Latin America called Ella Suena, which spotlights Latina women as they pursue careers in the music industry,” says Schyvinck. “Shure also focuses on science, technology, engineering and mathematics education in diverse areas to inspire the next generation of technology leaders. We recently participated in the Museum of Science and Industry’s Black Creativity Showcase to demonstrate to young students how microphone technology works. Getting involved in the community is a great way for companies to expand their footprint to find new potential talent.” When asked about how the technology business landscape has improved for women in the past five years, Schyvinck says “a little, but not enough”. “However, there is movement in the right direction,” she explains. “For example, in the audio space, more women are discovering that this is a rewarding industry, and women can find their fit. Outdated perceptions are changing and we’re seeing an evolution. “There is still a lot of work to be done, but we are committed to helping improve representation in the industry to better reflect the world in which we live.” Photo: Shure IN FOCUS: WOMEN IN TECHNOLOGY
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