138 FEATURE We asked selected Microsoft partners how they are using Microsoft AI-powered services to deliver innovation for the media industry Partner perspectives Igor Oreper Chief Strategy Officer, Bitmovin “Bitmovin integrated its cloudnative Live and VOD Encoding products and Bitmovin Streams on Azure Cloud to bring these efficient and high-quality video streaming tools to all Azure customers at scale and reduced cost. Azure AI Services are a key part of the solution, powering critical use cases for video streaming such as automatic captioning for usergenerated content and contextual advertising suggestions to surface the most relevant ads to users in real time. Research continues on additional use cases leveraging Azure AI Services including profanity filters, video upscaling (super resolution), and remastering.” “We’ve been using Azure Cognitive Services to extract metadata from sports and entertainment content, making it searchable via Azure AI Search. With natural language processing, we enable voice-based content discovery. This lets us create streaming applications where users can have conversations with the content, asking for specific moments in a game or searching based on what interests them at the moment. This interactive experience transforms content discovery, making it more intuitive and personalised, pushing the boundaries of how users engage with their favourite media.” Max Heiderscheid Vice President, North America, UIC Digital Photo: iStock/demaerre Photo: iStock/mikkelwilliam
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