140 AVIXA’s Dan Goldstein explains how broadcast technology is reshaping the way businesses communicate BY ALICE CHAMBERS Broadcast audiovisual (AV) technology has traditionally been associated with the world of television and live events, rather than corporate environments. “Broadcast AV is actually a relatively new term, but some people don’t realise that broadcast technology has been used in enterprise applications for many years,” says Dan Goldstein, chief marketing officer at AVIXA. Broadcast technology is increasingly being adopted and integrated into the enterprise IT/AV infrastructure. “In the past, companies primarily used AV technology to enhance presentations, similar to how live events companies would utilise it,” says Goldstein. “However, the landscape has shifted dramatically. While the traditional use case of enhancing presentations still exists, much of this functionality has migrated to collaboration platforms.” One of the most significant challenges enterprises face today is integrating broadcastquality content into collaboration tools like Microsoft Teams. “Most broadcast technology was built to be used by broadcasters, which means it wasn’t designed with enterprise use cases in mind,” says Goldstein. “This can make integration a difficult task. However, as with most areas of AV content creation and streaming, things are evolving quickly and AVIXA does not see integration as a big obstacle to adoption moving forwards.” As broadcast AV technology becomes more intertwined with corporate communication platforms, the expectations of enterprise customers are also evolving. “It’s really about bringing television production values to an enterprise setting,” says Goldstein. “With the rise of hybrid work environments and the potential for meeting fatigue, companies are increasingly aware of the need to keep their communications engaging. Adding broadcast production values – such as more and better cameras and improved lighting, graphics and transitions – helps keep meetings fresh and elevates the overall level of communication.” The launch of AVIXA’s UpStream conference in 2023 highlighted the growing importance of broadcast technology in enterprise settings. The conference revealed the cultural and logistical differences between traditional broadcasting and enterprise use cases. “Typically, enterprise users value robustness and ease of use over ultimate quality,” says Goldstein. “They also are unlikely to benefit from custom-built studio spaces – often INTERVIEW From TV to Teams: elevating corporate communication “ Every enterprise can become a broadcaster”
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