MARKETWATCH Microsoft will highlight how its customers can capitalise on its artificial intelligence and cloud technologies to modernise their IT environments, increase security, boost productivity, enhance customer experiences and drive other business benefits at Microsoft Ignite this year. More than 10,000 people are expected at the McCormick Place Convention Center in Chicago, USA, from 19-22 November, where they will gain insights from Microsoft and partners who build, market, sell, deploy and support solutions based on Microsoft technologies. “Attendees will get first-hand access to news and announcements, and new features, tools and solutions,” said Nicole Dezen, chief partner officer and corporate vice president at Microsoft. “They will also have the opportunity to engage with a diverse community of experts and enthusiasts, sharing knowledge, collaborating and learning from each other. Microsoft partners will have the opportunity to connect with other partners, customers and Microsoft leaders, as well as attend programme sessions. The event will also have keynote experiences focused on the differentiated value and opportunities offered by the Microsoft Cloud and the latest innovations for AI transformation, as well as technical sessions on each of the Microsoft solution areas.” Some of the partners who have confirmed attendance for 2024 are Ansys, Crestron, Dynatrace, Jamf, Kyndryl, Lenovo, MongoDB and Q-SYS. In 2023, 32 per cent of attendees were from partner organisations. “We anticipate a high percentage of Ignite attendees to be from our partner organisations again this Microsoft Ignite 2024 to focus on cloud and AI We spoke with Microsoft’s chief partner officer Nicole Dezen about the four-day event, which will showcase partners and solutions that can help customers harness Microsoft technology 18 “We invite all our 500,000 partners to join us at Microsoft Ignite, in person in Chicago or digitally”
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