19 year,” said Dezen. “Our partners have always attended Ignite, to engage in the technical content sessions and learn about the latest Microsoft innovation, so we will have content designed to give them hands-on experience with it. This year, we will also provide added business-focused content for partners wanting to learn more about the programme updates, key investments and go-to-market opportunities. This will show them how best to engage with Microsoft, no matter where they are in their journey with us.” Microsoft will also host online experiences to support the in-person event. In 2023, online participants pushed Ignite’s overall attendance figures to over 300,000 people. “We invite all our 500,000 partners to join us at Microsoft Ignite, in person in Chicago or digitally,” said Dezen. “It will be terrific to be in person with partners and customers to share Microsoft’s future vision, key news and announcements, and compelling stories addressing the breadth of themes and issues that are most pressing for our customers and the world in which we live. We continue to hear from partners about how much they’ve missed the in-person connections at events, so we are thrilled to be able to offer this. Having an event that brings customers and partners together with Microsoft creates even more opportunity.” The event will also celebrate Microsoft’s Partner of the Year award winners, which were announced in late June. “We look forward to providing a special in-person experience for them at Ignite,” said Dezen. MCAPS Start for Partners Microsoft hosted the digital MCAPS Start for Partners event in July to help partners to prepare for Ignite. “I encourage partners who have not yet viewed the MCAPS Start for Partners content to do so as they prepare for Ignite, so they are informed of our fiscal year priorities, programme updates and investments that will be the foundation of what we share with partners at Ignite,” said Dezen. All content from the event is available for partners at: bit.ly/3ANi3Vj Ignite 2024 will offer attendees the opportunity to gain insights from Microsoft and its partners who build, market, sell, deploy and support solutions based on Microsoft technologies Photos: Microsoft
RkJQdWJsaXNoZXIy NzQ1NTk=