39 “ We are continuously refining our solutions and introducing new capabilities” says Thomas. “It is using Azure OpenAI to personalise its weekly newsletters for patients, basing this personalisation on acuity and activity, to improve member health outcomes via increased newsletter engagement. Meanwhile, our continual work with Epic aims to develop and integrate generative AI into healthcare operations. DAX Copilot and Azure OpenAI integrations address challenges for clinicians including drafting message responses automatically, enabling natural language queries and interactive data analysis, and producing clinical summarisation.” Getting ahead Microsoft Cloud is also helping leaders to identify opportunities to proactively meet business imperatives. “There are two specific areas where leaders can benefit from AI,” says Thomas. “First, given the urgency of the planetary crisis, society needs to push harder on the AI accelerator while establishing guardrails that steer the world safely, securely and equitably toward net-zero emissions, climate resilience and a nature-positive future. Brad Smith, vice chair and president at Microsoft, recently shared some thoughts on this topic, highlighting how AI can enable people to discern patterns, predict outcomes and optimise performance in systems that are too complex for traditional analytic methods. He also showed how it can accelerate the discovery and development of sustainability solutions such as low-carbon materials, renewable energy production and storage and climate-resilient crops.” While AI’s potential to address the planetary crisis is immense, its implementation must be balanced with a commitment to ethical practices. This brings us to the second crucial area where leaders can benefit from AI: ensuring its responsible use. “The second area is responsible AI,” says Thomas. “AI systems are built to provide a helpful, safe and trustworthy experience for everyone. Responsible use of AI aims to keep people and their goals at the centre of the design process and considers the benefits and potential harms that AI systems can have on society. We have adopted a thoughtful, cross-disciplinary approach with six key principles (fairness, reliability, privacy and security, inclusiveness, transparency and accountability) to our AI work and share this approach with our customers and partners. As we implement and learn from this, we share best practices so that any organisation considering building or using AI can do so in an ethical and responsible manner.” The London Stock Exchange Group is using Microsoft Fabric to help financial services customers analyse data quickly
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