9 WELCOME: AUTUMN 2024 A season of global gatherings While this issue of the magazine reaches readers, industry events across the globe are gearing up to welcome attendees. In-person gatherings are quickly reestablishing themselves as vital opportunities for business leaders to enhance their industry insights and grow their professional networks. With many of these events leveraging technology to engage both in-person and virtual delegates, are we on the cusp of a real revolution in how business leaders connect? For Microsoft, the opportunity to connect with customers and partners in both physical and virtual spaces offers genuine benefits. Nicole Dezen, chief partner officer, shares insights into how Microsoft will leverage both of these channels at this year’s Ignite event in Chicago, USA, where 10,000 in-person attendees will be joined by upwards of 300,000 virtual participants. She discusses what delegates can expect on page 18. Technology Record has a long history of partnering with key events across all industry sectors and in all regions, and this autumn season will be no exception with the team and publication having physical presence at Community Summit North America, Gitex Global and more. The magazine will be visible at a wide range of enterprise gatherings covering everything from financial services to media, public sector and retail, so you might come across it at the next industry event you attend. In the meantime, I hope you enjoy the read. ANDY CLAYTON-SMITH: EXECUTIVE EDITOR
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