Westcon-Comstor is a leading global technology distributor that connects some of the world's largest IT vendors with a channel of technology resellers, systems integrators and service providers. It specialises in cybersecurity, networking and cloud and has enjoyed significant growth in recent years thanks to its data-driven approach and leading expertise, with global revenue increasing eight per cent in its latest full-year financial results. The firm recognised an opportunity to further optimise its selling processes and data systems. This prompted the start of a digital transformation journey that would seek out a comprehensive solution to streamline its sales process, unify its data and empower its sales team with modern, data-driven tools to enhance customer satisfaction and drive growth. Following a rigorous request for proposal process, Westcon-Comstor selected TTEC Digital for the project as its extensive experience in implementing Microsoft Dynamics 365 solutions set it apart from the competition. With over forty years of expertise in Microsoft solutions, customer relationship management implementations and digital transformation, TTEC Digital brought a wealth of knowledge to the table. The project leveraged a multi-pronged approach, combining the strengths of its Europe, Middle East and Africa team, coupled with the expertise of its India-based delivery centre, ensuring a comprehensive and holistic strategy. First, TTEC Digital implemented a comprehensive sales process optimisation (SPO) project using Dynamics 365 Sales, starting with a series of deep-dive workshops that helped TTEC Digital to understand the challenges and requirements, and establish a transformation plan. It also held a two-day workshop with TTEC Digital’s global sales team to ensure end TTEC Digital helps Westcon-Comstor increase sales opportunity win rates after implementing Dynamics 365 Sales A dynamic approach to sales operations CASE STUDY: WESTCON-COMSTOR 96 Westcon-Comstor employees are benefiting from streamlined operations and improved sales operations following its digital transformation with TTEC Digital Photo: Westcon-Comstor
RkJQdWJsaXNoZXIy NzQ1NTk=