107 layer,” he says. “We are excited to continue working to provide audio solutions that optimise the tools they deliver, and improve value and productivity for our joint customers. “For example, those who are trying to understand how to maximise their return on investment with tools such as Copilot in Teams may face challenges. If they are getting poor transcription results because of poor audio, then they won’t recognise that return.” Shure exhibited the MXA902 + ANIUSBMATRIX Audio Conferencing Kit at Microsoft Ignite 2024, which Troutman says was a great opportunity to reach more customers and make them aware of how they can upgrade their collaborative spaces and assist Copilot performance by improving transcription accuracy with better audio. “Microsoft Ignite is such a big show, and Teams only takes up part of that space, but we saw a lot of great traffic to the booth from existing customers, people who recognise our brand from the other industries we work in as well as those who have never heard of us before,” says Troutman. “We want people to get the most out of their Teams experience and so it has been great to show the potential of the new MXA902 as well as our other solutions.” IN FOCUS: TEAMS The Shure MXA902 + ANIUSB-MATRIX Audio Conferencing Kit was exhibited at Microsoft Ignite 2024
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