“SAS provides intelligent copilots that guide users through model building, offering code generation, pipeline development assistance and machine learning concept explanations. This presents incredible leverage for a workforce, enabling anyone from data scientists to business users to start with data and end with a decision. Enterprise-wide decisioning is an area of focus for SAS and where we are seeing a lot of demand from our clients. SAS partnered with Microsoft to launch Decision Builder through Fabric. Institutions can build advanced decisioning which combines data integration, decision rules and AI models. We’re seeing clients gain advantages through combining decisioning across different systems into a single platform, making it easier to automate, govern and make product changes.” “Backbase empowers banks to achieve highly personalised customer interactions and engagement by leveraging Microsoft Fabric’s robust data lakehouse capabilities. Through our customer data and AI services, banks gain access to integrated AI and machine learning within the Engagement Banking Platform, maximising automation and enabling straight-through processing. This advanced integration allows banks to deliver tailored, data-driven interactions across all digital channels, meeting customers’ unique needs in real time while improving efficiency and service quality.” Stephen Greer Banking Industry Advisor, SAS “Banks today face rising customer expectations for personalised financial guidance. Traditional approaches to personal financial management and marketing no longer suffice – customers expect their bank to understand their unique situation and deliver tailored advice. We’re seeing a fundamental shift in how banks engage with customers. By analysing transaction data and applying AI with Personetics’ Engagement Platform – which leverages Azure, Copilot and Power BI – banks can now anticipate customer needs and deliver hyper-personalised insights and advice that demonstrate clear financial benefits. Leading institutions using this approach raise customer satisfaction scores and increase relationship balances among engaged users.” 114 FEATURE Dorel Blitz Vice President, Strategy and Business Development, Personetics Vimal Sethi Global Vice President, Partners and Alliances, Backbase
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