14 MEDIA & COMMUNICATIONS 136 The broadcasting revolution With the demands for personalised content putting linear workflows under strain, Microsoft’s Silvia Candiani explains why cloud-based AI solutions can bring broadcasting into the future 142 Microsoft’s Parul Bhandari and Cognizant’s Beth Adamo Lenhoff on raising the bar in the media and entertainment industry with AI CONTENTS FINANCIAL SERVICES INDUSTRIALS AND MANUFACTURING 108 Reach for the higher hanging fruit Microsoft’s Chad Hamblin explains the connection between employee productivity and customer satisfaction in the financial services industry, showing how they create a powerful virtuous cycle – one where generative AI plays a pivotal role 118 Backbase’s Thomas Fuss highlights four ways to embrace AI in banking 120 How can financial services providers achieve a passwordless future? Haider Iqbel from Thales explains 132 AVEVA’s Bry Dillon on unlocking the power of the hive mind 135 Andy Birkey from Metafile Information Systems reveals how to achieve always-on visibility for supply chains with AP automation 122 Supply strategy gets smarter Microsoft’s Indranil Sircar discusses how generative AI, copilots and digital twins can help manufacturers optimise their supply chain operations 130 According to John Baker and Krishna Samavedam, Ansys’ dedicated Azure platform is paving the way for smoother, more flexible simulations in the manufacturing industry
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