141 MEDIA & COMMUNICATIONS “Harmonic is an innovator in cloud-native streaming technology – from ad insertion to video processing and delivery – for big scale sporting events. Integrating the company’s end-to-end VOS360 Media SaaS with Microsoft’s Azure cloud and OpenAI Service enables media companies to increase user engagement, advertisement revenue, and workflow efficiencies. Our collaboration with Microsoft is essential for revolutionising the way users engage with live sports. Using VOS360 Media and VOS360 Ad on Azure, our customers can securely stream sporting events at scale, monetise their investment via innovative new ad formats, and deliver premium experience to millions of viewers.” Eric Gallier Vice President, Video Solutions & Strategic Partners, Harmonic Sepi Motamedi Live Media Industry Marketing, NVIDIA Chris Hodgson Co-CEO, OBT Live “At OBT Live, we’re empowering media organisations to redefine viewer engagement through ScreenFlow AI, a cloud-based solution built on Microsoft technology. ScreenFlow AI transforms traditional broadcasts into interactive, dynamic experiences by overlaying AI-driven engagement elements onto video content. Media professionals can now harness real-time insights to tailored content, boost audience interaction and create new revenue streams – all while enjoying the scalability, flexibility and reduced costs of cloud infrastructure. This cutting-edge platform seamlessly integrates with existing workflows, ensuring that broadcasters can captivate audiences like never before.” “The integration of NVIDIA full stack accelerated computing with Azure enables broadcasters to leverage powerful cloud computing for complex AI workloads and high-performance video processing. NVIDIA AI frameworks, SDKs, DGX Cloud, and AI Enterprise on Azure, along with generative AI content tools, are driving the shift to cloud workflows for broadcasters, leagues, and rights holders. NVIDIA solutions offer flexible, scalable, AIenhanced processes that support the industry’s transition from hardware-based systems to agile, software-defined infrastructures, empowering innovation in content creation, production, and delivery while optimising costs and resources.” Technology Record asked Microsoft partners how they are helping media organisations transition to cloud-based workflows Partner perspectives
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