143 Microsoft Copilot is powering fundamental change within the media and entertainment industry. Here are some ways Copilot is adding value: Improved collaboration Copilot facilitates seamless collaboration by providing real-time insights and recommendations. For example, during the content creation process, Copilot can suggest relevant assets, highlight potential issues and offer solutions, enabling teams to work more efficiently and cohesively. Enhanced decision-making Media companies can leverage AI-driven analytics with Copilot to make informed decisions. Whether it’s optimising content distribution strategies or identifying new revenue opportunities, Copilot provides actionable insights that help organisations stay competitive in a rapidly evolving landscape. Increased efficiency Content creators can automate routine tasks and processes with Copilot so they focus on the more strategic and creative aspects of their work. This not only boosts productivity but also enhances the overall quality of the content produced. MEDIA & COMMUNICATIONS IN SUMMARY: AI’S ROLE IN MEDIA Photo: iStock/gorodenkoff Photo: iStock/gorodenkoff Photo: Adobe Stock/pressmaster
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