148 Using multi-competencies talents, technologies and operational know-how to design and execute transformation programmes in the AI era, while respecting people, society and the planet, EY helps clients build their future with confidence The power of partnering The gradual improvement of AI and the irruption of generative artificial intelligence offers telecommunications companies new opportunities to drive competitive gains at every organisational level. To stay ahead of competition, firms need to infuse this technology into their organisation with three scales of projects, which can be parallelised to maximise enhanced competitiveness and profitability: organisation-wide efficiencies through AI (Everyday AI), function-specific optimisation points, and game-changing AI initiatives. In an era where telecommunications companies face relentless pressure to innovate and streamline operations, versatile tools able to unleash productivity gains and save time at scale are critical. Microsoft Copilot, with its multifaceted aspects and integration into everyday productivity tools, has potential to deliver value across the board. Research from EY indicates that generative AI technology such as Copilot accelerates the development of less-experienced workers, swiftly bringing them up to the skills frontier. This rapid enhancement in capabilities not only increases overall productivity but also fosters greater social inclusion and economic growth. By bridging skill gaps and facilitating a more efficient workforce, Copilot helps telecommunications companies stay competitive in a fast-paced market. While time gained through increased efficiency thanks to generative AI is a significant advantage, the return on investment will depend on how each company chooses to utilise this saved time. Whether through organisational shifts, reducing staff turnover, or helping enhance individual output, the strategic deployment of Copilot will determine its ultimate impact. With experience conducting technological transformation and organisational efficiencies at large corporations around the world, EY teams are collaborators of choice for businesses’ implementation and rationalisation of Microsoft Copilot projects. Read more about EY’s alliance with Microsoft and the AI-driven solutions available to customers at: bit.ly/3BBANb0 Cyril Vart is a partner at EY CYRIL VART: EY VIEWPOINT: AI IN TELECOMMUNICATIONS Photo: iStock/recep-bg
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