150 INTERVIEW Lights, camera, innovate Samantha Minish from AVIXA explains how the association is creating opportunities for organisations to explore the possibilities of broadcast technology The merging of broadcast technology and audiovisual (AV) solutions is transforming how organisations across industries communicate with and captivate their audiences, according to the Audiovisual and Integrated Experience Association (AVIXA), which has embraced broadcasting at its own trade shows. “The convergence between broadcast and AV technology is happening at lightning speed right now,” says Samantha Minish, vice president of content delivery at AVIXA. “Corporations have realised the power of tying broadcast production capabilities with their collaboration efforts – studio technology is one of their top five areas of investment, according to AVIXA’s quarterly Market Opportunity and Analysis Report.” AVIXA hosted its first AVIXA TV Studio at InfoComm 2024 to highlight the benefits of bridging broadcast and AV technologies. From podcasts and marketing content to virtual keynote stages, the studio showcased a variety of solutions for broadcasting, ranging from turnkey setups to advanced customisable studio options. For many organisations, these live demonstrations offered a glimpse into what is possible. “It’s critical to be able to see working solutions that are both feasible and inspirational,” says Minish. “The AVIXA TV Studio is designed to do just that, whether you’re considering starting a podcast, creating marketing content or delivering a global keynote from a virtual stage.” However, adapting broadcast technology to a trade show environment is challenging. “We had to consider how to balance the temporary nature of trade shows with highquality production capabilities,” explains Minish. “But these same challenges exist with corporate applications as well. Many businesses do not have the luxury of a purpose-built space to create and broadcast content.” At InfoComm, AVIXA tackled these challenges by partnering with key industry players. “We added a virtual stage and augmented reality elements by working with Ross Video and cranked up the professionalism with partners like Shure, Ikan and Sharp NEC,” says Minish. “These innovations not only enhanced the event but also demonstrated real-world applications that companies could adapt for their own needs.” The hands-on workshops at InfoComm 2024 turned curiosity into confidence for attendees. “Often while we’re creating content in the studio, we have a crowd – but they’re almost always clustered behind our production crew,” says Minish. “This is an industry that wants to ‘nerd out’ with you by seeing how you set up and operate.” BY ALICE CHAMBERS “ It’s critical to be able to see working solutions that are both feasible and inspirational”
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