151 The AVIXA TV Studio at InfoComm 2024 aimed to show attendees the benefits of bridging broadcast and AV technologies MEDIA & COMMUNICATIONS Workshops were intentionally intimate, allowing attendees to explore the technology up close. “Rather than just pointing at the technology, we were able to actually walk them behind the desks, into the storage area and across the set,” says Minish. Following a positive response from attendees at InfoComm, AVIXA plans to expand the studio model for future events like Integrated Systems Europe 2025, which will showcase new partnerships and additional focus areas like podcast production. “We’ll be demonstrating the versatility of solution options,” says Minish. “We’ll have the anchor desk and virtual stage green screen present again. We’re centring the whole experience around our production crew and technicians because audiences really want to see how the magic is made. Whether you’re starting small, or you’ve got a ‘blank cheque’ budget, you’ll see something for you at the AVIXA TV Studio in Hall 8.1.” While trade shows offer vibrant, highenergy opportunities to highlight innovations, it is also important to offer organisations learning opportunities year-round to help them understand the potential of broadcast technology. AVIXA’s permanent broadcast studio in Fairfax, Virginia, USA, serves this purpose. “Trade shows will always be incredible places for engagement and learning, but it simply can’t be the only time we connect, create, engage or learn,” says Minish. “Together with our partner Ross Video, we’ve developed a production solution that rivals some of those used by media entities, all from existing infrastructure. One key use case for this studio will be the continued development and updates to our educational courses, which are utilised by AV professionals around the world, serving as a backdrop for virtual classes.” The studio is also a hub for creative projects like podcast series How’d They Do That? and AV Explains, which break down complex concepts of AV technology in engaging ways. “One of our key responsibilities is to grow the diversity of voices in the industry, whether we develop the rocket ourselves or whether we fuel and boost rockets to help others reach new heights,” says Minish. “We can highlight voices and trends from around the globe, from multiple key verticals and diverse backgrounds. We can, so we must!”
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