24 MARKETWATCH DID YOU KNOW? An IDC study has found generative AI adoption is rapidly expanding with usage figures jumping from 55 per cent in 2023 to 75 per cent in 2024, with deployments taking less than eight months, on average, to complete. Read the full study, titled The Business Opportunity of AI at: info.microsoft.com/ww-landingbusiness-opportunity-of-ai Crestron Experience Center showcases hybrid working solutions Crestron has opened the Crestron Experience Center (CEC) in Manhattan, New York, to enable customers to interact with its hybrid working technologies in person. “The CEC is about real-world experiences in a fixed space that has many, many uses,” said Rich Sasson, global director of the professional community at Crestron. “That’s the difference between the CEC and a trade show booth – or, for that matter, a showroom. A trade show is a transient walk-through booth, and a showroom is often simply an exhibition space. Our goal is for visitors to get hands-on experiences with Crestron, to actually use the technology in the same manner one would at work or at home.” Visitors can bring their own devices to the centre and make calls from the allocated Microsoft Teams rooms using products like the Crestron Videobar 70, 1 Beyond cameras and more. The Crestron team opened the Crestron Experience Center on 15 October 2024 CallTower, a cloud communication solution provider, has expanded its Operator Connect for Microsoft Teams service to offer enterprises voice solutions across 27 countries. Operator Connect enables companies to add public switched telephone network calling to Teams while benefitting from CallTower’s high-touch customer support and expert guidance. This offers clients a streamlined solution that bypasses the complexity of thirdparty providers. The solutions can now be used in Latin America and Asia Pacific. CallTower solutions already have an established presence in the USA, Canada, Europe, the Middle East and Africa. CallTower expands availability of Teams solution to 27 countries
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