37 autonomous, unmanned retail experiences to maximise customer convenience. Żabka combined AI-powered, real-time computer vision technology to monitor customer behaviour and product selection with the Microsoft Cloud for Retail to centralise data, analysis and solution scalability. Żabka’s personalised customer journeys have garnered high satisfaction ratings and attracted more customers. With added enhanced operational efficiencies, the retailer is able to pass on cost savings to its customers. Industries with the longest histories can be the most challenging to modernise, yet they can have the biggest benefits from our industry clouds. The banking industry, for example, often struggles to update outdated systems. At the same time, the sector is highly competitive and banks face obstacles to adapt to market demands for personalised products. Microsoft partner Zafin, based in Canada, leverages Microsoft Cloud for Financial Services to transform banking. Zafin has collaborated extensively with Microsoft to help financial institutions transform core modernisation efforts. Its enterprise product platform is built on the Microsoft Financial Services Cloud and helps banks modernise core systems and achieve faster returns on business transformation projects. As we anticipate a busy year ahead, what new innovations are you particularly looking forward to exploring in 2025? We announced incredible innovations at Ignite, including new AI agents across Microsoft 365 Copilot to help organisations better manage daily tasks. I am particularly looking forward to exploring the agentic world, which will be defined by a tapestry of AI agents that act on our behalf. It will be exciting to explore the connection between Copilot Studio and building customised agents, and it’s fascinating to see how software developers are already creating value with Copilot Agents. I’ve personally experienced the productivity benefits of Copilot as it has become familiar with me and how I work, and learned to curate the content I need. There has been so much positive impact with our recent Wave 2 Copilot release with the new features like Copilot in Excel and Outlook. I especially appreciate the prompt for Copilot to ‘Prioritise my inbox’. It’s been a gamechanger for how I start my days. Customers are experiencing how Copilot enriches employee experiences, reinvents customer engagement and reshapes business processes. This is an exciting time for innovation at Microsoft and I’m eager to see how these advancements will drive growth and create new opportunities for our customers and partners. Dezen showcased new opportunities for Microsoft partners at Ignite
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