79 advancing broader sustainability goals. If organisations start to examine how they can integrate technology into their strategies, they can soon turn abstract goals into actionable, data-driven plans. Secondly, while 54 per cent of businesses incorporate sustainability goals into existing reporting processes, only 19 per cent fully utilise their data for strategic planning and decision-making. Most organisations now have a robust data platform with a variety of inputs, and if they begin to integrate their sustainability data with operational and financial data, they can discover the insights needed to deliver on commitments and drive resilience. Not only will this help them get an integrated view of their operations, but it will also help establish authentic baselines and set realistic goals. Finally, whilst anyone can pick up an AI tool and start using it, knowing how to use it efficiently can provide immense potential for sustainability. The study reports that 55 per cent of organisations believe AI will significantly impact their goals. However, 62 per cent currently limit their use of AI to simply analysing historical data for monitoring and reporting. If organisations invest in and leverage AI-powered scenario planning and climate risk mitigation, they can adopt a more holistic approach to environmental responsibility. The 2024 Global Sustainability Barometer Study underscores the importance of bridging the sustainability-technology divide and provides valuable insights for business leaders looking to drive meaningful change. By examining the roles that strategy, data and AI play in achieving sustainability goals, not only will organisations be better equipped to take the next steps in their sustainability journey, but they will have the information they need to trigger real change. The integration of technology into sustainability strategies is key to unlocking the full potential of sustainable business growth. It’s time for organisations to leapfrog from sustainable technology to technology for sustainability. Faith Taylor is chief corporate citizenship and sustainability officer at Kyndryl AI for impact: a proactive approach How does your organisation use data and AI to reduce, manage and report on its global environmental footprint? 62% Monitor energy usage and emissions 34% Recognise inefficiencies 56% Identify high energy use 34% Support circular economy through manufacturing defects reduction and reuse 51% Highlight opportunities for lowering carbon footprint 30% Predict and prepare for natural disasters 45% Flag suppliers with high carbon emissions Source: 2024 Global Sustainability Barometer Study
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