97 VIEWPOINT IN FOCUS: TEAMS Meeting commitments Investing in Tollring’s Analytics 365 product suite can help organisations to maximise their Teams investment in line with their Microsoft Azure Consumption Contract Every business committing to a Microsoft Azure Consumption Contract (MACC) needs to maximise its investment in Microsoft technologies. Third-party applications that are Microsoft Azure IP co-sell eligible, such as the Analytics 365 suite from Tollring, not only contribute to Azure consumption but also help businesses to increase productivity and make smart data-driven decisions. Tollring’s cross-functional product suite caters to diverse business needs. For instance, Call Analytics provides a window into call queue performance and engagement, while Call Recording offers secure, artificial intelligencepowered insights across every conversation and Collaboration Analytics enables a comprehensive view of team dynamics within Microsoft Teams. Combining all three products allows businesses to select individual solutions and features to suit their specific operational and insight needs, ultimately improving decision-making and driving long-term productivity gains. Furthermore, each solution has potential apps across the Microsoft ecosystem, providing greater value for the business and its MACC commitments. For organisations where internal collaboration and efficiency in hybrid working are a priority, Analytics 365 compliments Microsoft Viva Insights, with in-depth analysis of collaboration trends, behaviour and activity across individuals and teams. In cases where Teams calling is used for external interaction, Call Analytics can be used to highlight unreturned missed calls to keep customer satisfaction high. Analytics 365 also works with the new Microsoft Queues app, offering in-depth reporting and analysis on trends and call activity. Lastly, when used alongside Microsoft Copilot, Analytics 365 provides compliance recording capabilities and automated AI-powered analysis of all conversations in Teams. This allows organisations to interrogate topics, keywords and sentiment to highlight the calls that matter and support business decisions. The Microsoft IP co-sell eligible status amplifies Tollring’s reach and delivers broad visibility across the Microsoft ecosystem. To further encourage adoption, the Analytics 365 portfolio is available directly from Microsoft marketplaces and is easy to deploy to support a consistent user experience and ensure that customers can fully leverage their Azure investments and accelerate organisational growth whilst meeting their commitment goals. Hilary Oliver is chief customer officer at Tollring HILARY OLIVER: TOLLRING
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