121 The impact of these solutions is already evident in real-world applications, with retailers reporting a 68 per cent reduction in picking times, between eight and 13 times more actionable data and a 15 per cent increase in sales, according to Zebra Technologies. One of the largest general retailers in the world has leveraged the jointly developed solutions to transform its customer experience, with locked and oversized items on the shop floor. “Synq’s Frontline Hero is the front end that customers and associates interact with,” explains Wheeler. “This all sits on top of Microsoft Azure, and notifications are delivered to associates via Microsoft Teams on their Zebra handheld devices. The results have been amazing, with increased sales and significant labour savings.” Fox adds: “Ultimately, the partnership between Synq, Zebra Technologies and Microsoft is not just about improving efficiency – it’s also about reshaping the frontline experience for employees and customers alike. With the correct technology aiding daily tasks, retail workers can focus on what truly matters: delivering outstanding service that keeps customers coming back.” There is also potential for these tools to extend into other industries, such as healthcare and hospitality. “We’re excited about the future,” says Fox. “By continuing to innovate together, we can bring these transformative solutions to new sectors, driving meaningful improvements in frontline operations across various industries.” RETAIL & CG “ Our collaboration ensures that frontline employees have the technology they need to be effective in real time” TIM FOX, ZEBRA TECHNOLOGIES
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