Technology Record - Issue 36: Spring 2025

15 RETAIL & CG 116 Transforming B2B sales with AI Equipping B2B sales teams with AI tools can significantly improve how they operate and engage with customers, but it can also bring challenges. Microsoft’s Mike Edmonds discusses how retailers can overcome these barriers to achieve success 120 Synq’s Nolan Wheeler and Zebra Technologies’ Tim Fox explain how the companies are collaborating with Microsoft to help retailers equip frontline workers 122 Avalara for Dynamics 365 Commerce provides key capabilities for retailers, says Brenda Connell PUBLIC SECTOR 112 M icrosoft’s Sally Ann Frank highlights how Microsoft partners are supporting healthcare providers from behind the scenes 114 T he transformative power of technology will help to overcome challenges in the healthcare sector. Kyndryl’s Trent Sanders tells us more 106 Pairing humans with AI for better healthcare Healthcare providers face multiple operational challenges. However, generative AI, cloud and data solutions are helping them to deliver faster, more cost-efficient and more accurate care, says Microsoft’s Dr. David Rhew MEDIA & COMMUNICATIONS 100 Fighting the fakes At a time when tools for manipulating media are more accessible than ever, Andrew Jenks of Microsoft discusses how organisations are working to ensure the authenticity of their content 104 Chris Bischoff of Republic Services explains why establishing AV standards is crucial when integrating Microsoft Teams with AV technology in meeting spaces

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