Technology Record - Issue 36: Spring 2025

19 AI has become a major focus for Microsoft, with the company investing $13 billion in OpenAI since 2019 and integrating AI-powered tools into its products. The introduction of Copilot in Bing and Microsoft 365 is part of Microsoft’s broader effort to make AI accessible to businesses and individuals. Nadella has also emphasised that AI will play a central role in shaping the company’s future strategy, further strengthening its competitive edge in the evolving technology landscape. Beyond technology, Microsoft has demonstrated a commitment to corporate social responsibility. Since launching its Giving Campaign in 1983, the company and its employees have raised over $1.3 billion and supported more than 23,400 organisations in Washington State, USA, through grants, technology donations and corporate match of employee giving and volunteer time. Microsoft is also actively giving back to the area where it was first formed by giving grants of $50,000 to support ‘champions’ in the region. “We will work across the Puget Sound to honour the people and organisations that help make our region such a vibrant centre of innovation, creativity and inclusion,” said Brad Smith, vice chair and president of Microsoft in a blog post titled ‘Thank you, Puget Sound’. “And we will invest in new and existing partnerships to help ensure that we move forward, together, to One Future, One Sound.” Considering Microsoft’s milestone, Nadella said: “I’ve found myself reflecting on how Microsoft has remained a consequential company decade after decade in an industry with no franchise value. And I realise that it’s because – time and time again, when technology paradigms have shifted – we have seized the opportunity to reinvent ourselves to stay relevant to our customers, our partners and our employees. And that’s what we are doing again today.” Microsoft’s commitment to innovation continues to shape the partner ecosystem, which currently has more than 500,000 members, including cloud solution providers, volume licensing distributors, solution partners and original equipment manufacturers. A lasting impact for partners Microsoft has transformed the way we work and communicate by establishing industry standards with its innovative technologies and platforms. Its collaboration tools have enhanced productivity for businesses and organisations worldwide. The partnership between Shure and Microsoft has resulted in advanced solutions for Microsoft Teams Rooms, significantly improving collaboration experiences and addressing customer challenges. Julie Crawford Senior Manager, Strategic Alliance Marketing, Shure Alongside our joint venture Avanade, we help our clients innovate and reinvent their businesses with Microsoft technology. As the world enters the intelligence era, we believe that deep strategic partnerships like ours are a competitive differentiator and together, we can help accelerate value for every enterprise, government and citizen for the next 50 years and beyond. Karthik Narain Group Chief Executive, Technology, Accenture As a proud Microsoft alum, I’ve seen firsthand how our collaboration has evolved to drive meaningful change for businesses across industries. From strategy through engineering and implementation, PwC and Microsoft drive innovation and deliver real business outcomes for clients worldwide. Stephanie Mosticchio Principal, Implementation, PwC Microsoft’s growth has been spearheaded by three CEOs, including Bill Gates (left) from 1975 to 2000, Steve Ballmer (right) from 2000 to 2014, and Satya Nadella from 2014 to the present day

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