30 MARKETWATCH: EVENTS Decision-makers from 163 countries will come together to learn about the latest technologies in the media and entertainment industries at NAB Show on 5-9 April at the Las Vegas Convention Centre in Nevada, USA. The show will cover emerging trends including AI, the creator economy, sports, streaming and cloud virtualisation during conference sessions and workshops led by companies including Adobe, Cognizant, Microsoft, NBC, NFL, NVIDIA, Panasonic, Sony and YouTube. On the main stage, attendees can expect an array of sessions from industry professionals offering perspectives on industry shifts and opportunities, as well as the future of media, entertainment and technology. There will also be conversations with executives, creators and innovators leading the next era of content. The ‘Simple Content, Captivating Stories: Crafting Brand Engagement through Narrative’ session will delve into the power of storytelling in brand engagement and how to craft compelling narratives from simple footage. Attendees will learn how to transform everyday content into captivating stories that connect with audiences on an emotional level, whether for social media, corporate branding or advertising. The keynote, led by programming leaders, will cover the evolution of content creation and distribution, how to reinvent production, distribution and monetisation models, and how to create programming for a multimedia audience. There will also be specialised sessions on broadcast management, Creator Lab, small and medium market radio and startups. Plus, summits will focus on NAB Sports, streaming, post-production techniques and programming. To find out more and register for NAB, visit: www.nabshow.com 5-9 April 2025 | Las Vegas, USA NAB Show
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