Technology Record - Issue 36: Spring 2025

71 recurring revenue models. While building out managed service offerings has been a challenge, new incentives are accelerating adoption, benefiting both providers and end users with predictable costs and improved service. How are AV and IT teams working together to improve conference room technology? The biggest challenges for an effective hybrid meeting room is bring-your-own-device compatibility and ease of use, followed by audio quality. This level of complexity demands strong cooperation between AV and IT professionals. A well-equipped conference room that ensures meeting equity often requires multiple cameras, microphones, screens and speakers, all of which must be integrated seamlessly into the network. This level of complexity demands strong cooperation between AV and IT professionals. For high-end modern conference rooms, external AV providers typically play a key role, working closely with end users over the long term. The ultimate goal is to create a frictionless experience where employees can walk into a room and launch a video conference effortlessly, regardless of the platform or device they are using. Achieving this level of seamlessness requires both technical expertise and a focus on the user experience. What are the biggest challenges in building a smarter workplace and how does AVIXA help businesses to overcome them? Two major challenges are knowledge gaps and collaboration. The workplace has undergone significant disruption in the past five years and best practices for hybrid work are still emerging. Organisations need to work with experts and stay informed on evolving trends. AVIXA provides resources such as trade shows, webinars and AVIXA Xchange – a global collaboration platform that connects thought leaders, solution providers and manufacturers with technology buyers – to help businesses navigate these changes and identify the best solutions. Collaboration remains a challenge, particularly between AV and IT, as well as between technical experts and end users. AVIXA’s certification programmes help bridge these gaps. The Audiovisual Network Professional certification ensures AV professionals have the IT skills needed to manage networked AV systems effectively. The Certified Technology Specialist suite also emphasises end-user engagement, ensuring that technology solutions truly meet workplace needs. Through these initiatives, AVIXA plays a crucial role in supporting businesses as they build smarter, more effective work environments.

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