77 For example, organisations can use Copilot in Teams for tasks such as meeting transcription. However if the audio quality within the meeting isn’t high enough, it’s more likely that Copilot will not pick up, or misinterpret, words, leading to an inaccurate summary. “Copilot plays a part in most of the work we do nowadays, but we are seeing the return on investment in Teams especially,” says Troutman. “However, we must consider what technology we are using in that space and whether it is going to supercharge these AI tools to ensure we are getting the most out of it.” Between a milestone anniversary, new product releases and a range of events, what’s next on the agenda for Shure? “Launching these new products was just the start,” says Troutman. “There are so many features and enhancements we want to deliver that will streamline deployment and bring flexibility and ease to our customers. “We’re going to be heading to more events, including Infocomm which is taking place in Florida, USA, in June, to showcase some of these tools and help users really supercharge their collaborative experiences.” Shure exhibited its new IntelliMix Room Kits at ISE 2025
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