82 FEATURE We asked Microsoft partners LSEG and Melissa how they are helping financial services firms achieve their sustainability goals Partner perspectives “We are partnering with Microsoft to help financial services firms through codeveloping new cloud data and modelling services using Azure services and LSEG’s advanced data modelling and analytics capabilities. We provide optionality for financial institutions to move towards less carbon-intensive operations in the cloud, enabling businesses to scale efficiently without the need for complicated processes and systems that often require extra servers – as well as providing best-in-class data and analytics to inform investment decisions that incorporate sustainability principles at their core. Sustainability in AI is improving through advancements in energy-efficient model architectures, the use of renewable energy in data centres, and innovations like model distillation, which reduces computational power without sacrificing performance.” “Every year, six million trees and more than 300 million pounds of paper are wasted on undeliverable mail. Melissa’s Microsoft-powered solutions for address verification and change-of-address help financial services firms keep their address data clean, accurate and up to date. Over 33 million Americans move each year, so making sure mail reaches its intended recipient is challenging if firms are not using an address hygiene service like Melissa. All that undeliverable mail isn’t just wasteful; it’s also costly. Last year, undeliverable mail cost mailers nearly $6 billion. By using Melissa’s tools – whether in Office 365, Dynamics or via Rest API – firms can meet sustainability goals while protecting their bottom line.” Emily Prince Group Head, Analytics, LSEG Greg Brown Vice President, Marketing, Melissa
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